Why does Rowler choose Swiss silver to build its brand?
Swiss Silver & Its Leading Position in the Silver Jewelry Industry
Swiss silver has become a familiar name among jewelry enthusiasts, capturing the hearts of those passionate about high-end jewelry. With its luxurious, captivating, and elegant appeal, Swiss silver helps wearers stand out and make a lasting impression. Its reputation and proven quality have earned the trust of even the most discerning customers. Many prestigious jewelry brands worldwide have chosen Swiss silver for their creations.
So, why does Swiss silver hold a leading position in the silver jewelry industry? Let’s explore the answer with Rowler in this article.
What Is Swiss Silver? Is Swiss Silver the Same as Sterling Silver 925?
Swiss silver is the finest silver alloy, refined from pure silver by skilled Swiss jewelers. It typically contains between 92.5% and 99.9% pure silver, with the remaining percentage consisting of other alloys such as copper and zinc—completely free of nickel, which can cause skin allergies. The internationally recognized 92.5% Swiss silver is the most widely used in the global silver jewelry industry.
Many people mistakenly think that 92.5% silver (sterling silver) is Swiss silver. However, sterling silver originated in northern Germany and was commercialized as early as the 12th century. In contrast, Swiss silver emerged later in the 15th century in Basel and gradually established itself as one of the world’s finest silver types, thanks to its exceptional qualities.
Advantages and Disadvantages of Swiss Silver
Advantages:
- High hardness, smoothness, and polishability: Ideal for crafting intricate and delicate jewelry designs, from minimalistic to highly elaborate pieces.
- Bright, radiant color: Emits a luxurious, eye-catching metallic shine.
- Strong absorption of rhodium plating solutions: Ensures a smooth, lustrous, and flawless surface.
- High oxidation resistance: Effectively prevents tarnishing and blackening from air exposure, maintaining its brilliance for longer.
- Safe for all skin types: Swiss silver is hypoallergenic and safe for sensitive skin.
Disadvantages:
- Higher cost: Swiss silver tends to be slightly more expensive than other silver types.
Conclusion
Swiss silver is a premium material and one of the best silver alloys in the world. Its exceptional quality and value make it highly desirable for those seeking excellence in fine jewelry.
In Vietnam, Rowler takes pride in using Swiss silver to craft exquisite jewelry masterpieces, each carrying its own unique signature.
